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Date : 2000-09-28

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Rating : 4.0

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0071362533

Secrets of Customer Relationship Management Its All ~ Secrets of Customer Relationship Management explores the emotional side of a customers attachment to a specific companyyour company for exampleand discusses how companies of all sizes can develop and strengthen that attachment using techniques similar to the timehonored strategies of the corner grocer

Secrets of Customer Relationship Management Its All ~ Secrets of Customer Relationship Management Its All about How You Make Them Feel Many marketing people still pursue interactive sales solely for their immediate cash return rather than the contribution they can also make to brand values hence loyalty programmes which have nothing to do withreal loyalty

Secrets of Customer Relationship Management It’s All ~ Thus the secret to customer relationship management particularly in loyalty programs is indeed as Barnes 2001 claims all about how you make them feel as opposed to the too often used strategy of discounts and pricing schemes Fournier 2002

Secrets of Customer Relationship Management It’s All ~ Customer loyalty Citation Fournier S 2002 Secrets of Customer Relationship Management It’s All about How You Make Them Feel Journal of Services Marketing Vol 16 No 7 pp 700703

Secrets of customer relationship management its all ~ Secrets of customer relationship management explores the emotional side of a customers attachment to a specific company your company for example and discusses how organizations of all sizes can develop and strengthen that attachment using techniques similar to the timehonored strategies of the corner grocer

0071362533 Secrets of Customer Relationship Management ~ Secrets of Customer Relationship Management Its All About How You Make Them Feel Barnes James G

Customer reviews Secrets of Customer ~ It IS all about how you make them feel To the company or individual who believes that price and product features are dominant drivers of customer behavior Barnes doesnt so much reveal secrets as issue a direct challenge arguing that the health of the customer relationship determines the long term outlook of the business

Secrets of Customer Relationship Management Its All ~ Secrets of customer relationship management explores the emotional side of a customers attachment to a specific company your company for example and discusses how organizations of all sizes can develop and strengthen that attachment using techniques similar to the timehonored strategies of the corner grocer

Tips for social customer relationship management ~ What is Social Customer Relationship Management Social CRM customer relationship management is the use of social media services techniques crm software and technology to enable organizations to improve relationships with customers Social CRM software has several applications in marketing customer service and sales including

Secrets of Customer Relationship Management Its All ~ It IS all about how you make them feel To the company or individual who believes that price and product features are dominant drivers of customer behavior Barnes doesnt so much reveal secrets as issue a direct challenge arguing that the health of the customer relationship determines the long term outlook of the business